Installation Ready - A Retro Industrial Icon
This striking T-shirt design reproduces the iconic artwork of Stanley Meltzoff's "Installation Ready," originally commissioned as a full-page advertisement for United Engineers & Constructors in the January 1958 issue of Fortune magazine. The design offers a glimpse into the visual language of mid-century industrial branding.
A Vision of Progress
The artwork likely depicts a dynamic scene of industrial prowess. It would have showcased elements such as intricate engineering tools, sturdy construction materials, focused workers, and the powerful structural elements involved in large-scale construction projects. These visual elements would communicate the company's technical expertise, readiness, and ability to execute complex projects. The dramatic style of the illustration would have been designed to capture the viewer's attention and communicate a sense of strength, reliability, and progress.
Symbolism of the Era
The design speaks to an era of innovation, heavy industry, and the promise of a bright future powered by engineering and construction. The design acts as a time capsule, preserving the graphic style and messaging prevalent in advertisements aimed at corporate clients in the mid-20th century. The imagery, through its careful composition and the tools and personnel shown, is meant to instill confidence in the viewer, and the company it represents.
Unisex Heavy Cotton T-Shirt
A reliable classic cotton tee built for comfort, durability, and style. This unisex heavy cotton shirt is the perfect everyday staple — soft, structured, and designed to make printed designs look sharp and vibrant.
Product Highlights
- 100% heavy cotton fabric for structure and comfort
- Smooth surface ensures vivid, long-lasting prints
- No side seams for irritation-free wear
- Reinforced shoulders to maintain shape over time
- Classic unisex fit — works for all body types
Fit & Style Notes
Designed with versatility in mind, this tee works as your everyday go-to. Wear it true-to-size for a classic fit, or size up for a relaxed, modern drape. The mid-weight cotton balances softness and structure, making it equally great for layering or wearing on its own.
Style it with jeans, joggers, or skirts — its timeless silhouette makes it easy to dress up or down. Perfect for personal wear, printing, branding, or merch drops.
Size Guide
For best results, measure a t-shirt you already own laid flat and compare the chest width and length to the chart below.
| Size | Width (in) | Length (in) | Sleeve (in) |
|---|---|---|---|
| S | 18.00 | 28.00 | 15.10 |
| M | 20.00 | 29.00 | 16.50 |
| L | 22.00 | 30.00 | 18.00 |
| XL | 24.00 | 31.00 | 19.50 |
| 2XL | 26.00 | 32.00 | 21.00 |
| 3XL | 28.00 | 33.00 | 22.40 |
| 4XL | 30.00 | 34.00 | 23.70 |
| 5XL | 32.00 | 35.00 | 25.00 |
Tip: Compare these measurements with your favorite tee for the best fit.
Care Instructions
- Machine wash cold (max 30°C / 90°F)
- Use non-chlorine bleach only when necessary
- Do not iron directly on printed designs
- Do not dry clean
- Tumble dry on low heat
