The Lederle Laboratories advertisement featured in This Week Magazine on October 5, 1952, represents a significant snapshot of mid-20th-century pharmaceutical advertising. The advert showcases a striking graphic design, with the prominent display of Lederle Laboratories' logo and product name. The design is characterized by clean lines, bold typography, and a color palette that exudes confidence and trust – traits essential for any pharmaceutical brand during this era. This ad serves as a fascinating artifact, offering insights into advertising strategies and graphic design trends of the time.
The Lederle Laboratory ad T-shirt is perfect for anyone who appreciates unique and meaningful designs, with an affinity towards mid-century modern aesthetics and the history of pharmaceutical advertising. It makes a compelling addition to any collection that focuses on graphic design evolution or the cultural impact of advertising during this significant era.
Unisex Heavy Cotton T-Shirt
A reliable classic cotton tee built for comfort, durability, and style. This unisex heavy cotton shirt is the perfect everyday staple — soft, structured, and designed to make printed designs look sharp and vibrant.
Product Highlights
- 100% heavy cotton fabric for structure and comfort
- Smooth surface ensures vivid, long-lasting prints
- No side seams for irritation-free wear
- Reinforced shoulders to maintain shape over time
- Classic unisex fit — works for all body types
Fit & Style Notes
Designed with versatility in mind, this tee works as your everyday go-to. Wear it true-to-size for a classic fit, or size up for a relaxed, modern drape. The mid-weight cotton balances softness and structure, making it equally great for layering or wearing on its own.
Style it with jeans, joggers, or skirts — its timeless silhouette makes it easy to dress up or down. Perfect for personal wear, printing, branding, or merch drops.
Size Guide
For best results, measure a t-shirt you already own laid flat and compare the chest width and length to the chart below.
| Size | Width (in) | Length (in) | Sleeve (in) |
|---|---|---|---|
| S | 18.00 | 28.00 | 15.10 |
| M | 20.00 | 29.00 | 16.50 |
| L | 22.00 | 30.00 | 18.00 |
| XL | 24.00 | 31.00 | 19.50 |
| 2XL | 26.00 | 32.00 | 21.00 |
| 3XL | 28.00 | 33.00 | 22.40 |
| 4XL | 30.00 | 34.00 | 23.70 |
| 5XL | 32.00 | 35.00 | 25.00 |
Tip: Compare these measurements with your favorite tee for the best fit.
Care Instructions
- Machine wash cold (max 30°C / 90°F)
- Use non-chlorine bleach only when necessary
- Do not iron directly on printed designs
- Do not dry clean
- Tumble dry on low heat
