Refreshment on the Beach - Coca-Cola Advertisement Hoodie Design
This hoodie design showcases the iconic "Refreshment on the Beach" artwork, a vintage Coca-Cola advertisement that embodies the brand's long-standing association with summer, leisure, and the simple pleasure of a cold Coke on a sunny day. The artwork, originally created by Pete Hawley, centers on a classic beach scene.
Visual Representation and Meaning
The design, rendered in the style of a gouache painting, likely depicts a vibrant beach setting. Visual cues evoke relaxation and enjoyment, suggesting a carefree moment. The key element, a prominently featured Coca-Cola bottle or imagery, serves as the centerpiece, acting as the object of refreshment.
The beach setting itself is rich with symbolism. It represents escape, warmth, and the heat of summer - all contexts where the refreshing qualities of Coca-Cola would be most welcome. By depicting people enjoying Coke in such a scenario, the advertisement connects the beverage with positive experiences and a desirable lifestyle. The design reinforces the core message: that Coca-Cola is the perfect companion to these happy, sun-drenched moments.
Advertising History Embodied
The "Refreshment on the Beach" design is a window into Coca-Cola's advertising history, specifically its strategy of embedding the brand into everyday life. This design is not just an illustration; it's a piece of advertising art that communicates the brand's values, associating it with youth, fun, and the refreshing feeling of escaping the heat. The design effectively captures the essence of a classic, print advertising campaign and a bygone era.
Unisex Heavy-Blend Hoodie
A soft, cozy hooded sweatshirt built for comfort-first living. This heavy-blend hoodie pairs plush insulation with a clean, unfussy silhouette — roomy enough to curl up in, tidy enough to wear out.
Product Highlights
Made from a thick cotton/polyester blend, this hoodie feels plush the moment you put it on. The fabric traps warmth without feeling bulky, and the soft brushed interior keeps it gentle against the skin — perfect for chilly mornings, late-night walks, or working from the couch.
Practical details matter: the spacious kangaroo pocket gives your hands a place to warm up and keeps small essentials close, while a matching drawstring adds a refined touch that won't clash with print or embroidery. Built with reinforced seams and a balanced weight, it wears like your favorite sweatshirt from week one.
- Thick cotton/polyester blend for softness and thermal comfort
- Brushed interior for a cozy hand-feel
- Large kangaroo pocket for warmth and storage
- Matching drawstring for a clean, coordinated look
- Durable construction designed to hold shape and color
Fit & Style Notes
This hoodie has a relaxed, unisex cut—comfortable as a standalone layer or roomy enough to go over a tee. Prefer a contemporary, oversized look? Consider sizing up one. Want a neater fit for layering under jackets? Stick with your usual size.
Style it with tapered joggers and minimalist sneakers for an elevated casual set, or add a denim jacket and boots for an easy street-ready outfit. It's a versatile base for prints, patches, or embroidered logos.
Size Guide
For best results, measure a hoodie you already own laid flat and compare the chest width and length to the chart below.
| Size | Width (in) | Length (in) | Sleeve (in) |
|---|---|---|---|
| S | 20.08 | 27.17 | 33.50 |
| M | 22.05 | 27.95 | 34.50 |
| L | 24.02 | 29.13 | 35.50 |
| XL | 25.98 | 29.92 | 36.50 |
| 2XL | 27.99 | 31.10 | 37.50 |
| 3XL | 29.92 | 31.89 | 38.50 |
| 4XL | 31.89 | 33.07 | 39.50 |
| 5XL | 33.86 | 33.86 | 40.50 |
Tip: For a roomy, contemporary hoodie, go one size up. For a trim, layered fit, pick your usual size.
Care Instructions
- Machine wash cold (max 30°C / 90°F)
- Use non-chlorine bleach only when necessary
- Do not dry clean
- Tumble dry on medium heat
- If needed, iron or steam on low heat
