United States Brewers Foundation Ad - June 1956 Hoodie Design
This hoodie design is inspired by the United States Brewers Foundation (USBF) advertisement that appeared in the June 1956 issue of McCall's magazine. This ad would have been a part of the "Beer Belongs" campaign, a series designed to reframe beer's image as a wholesome and integral part of everyday American life during the post-war era.
Artwork and Visuals
The artwork likely features an idyllic domestic scene, characteristic of the "Home Life in America" series. The imagery would be reminiscent of classic Americana painting, achieved through the use of fine art illustration techniques. This artistic approach distinguishes it from typical product advertising, emphasizing a sense of nostalgia and cultural value.
Symbolism and Meaning
The design centers on themes of family, community, and moderation. The visual elements suggest a warm and welcoming atmosphere, perhaps a gathering of friends or family in a home or outdoor setting. The subtle presence of beer in the scene aims to normalize its consumption as a part of social interaction and leisure. The emphasis on wholesome values – friendship, freedom, and "home" – reinforces the campaign's message about beer’s place in the American experience.
Key Elements
This design likely includes the USBF's key messaging. The advertisement’s final lines would have included phrases like "Beer belongs... enjoy it!" or similar variations, along with the description of beer as "America’s Beverage of Moderation."
Unisex Heavy-Blend Hoodie
A soft, cozy hooded sweatshirt built for comfort-first living. This heavy-blend hoodie pairs plush insulation with a clean, unfussy silhouette — roomy enough to curl up in, tidy enough to wear out.
Product Highlights
Made from a thick cotton/polyester blend, this hoodie feels plush the moment you put it on. The fabric traps warmth without feeling bulky, and the soft brushed interior keeps it gentle against the skin — perfect for chilly mornings, late-night walks, or working from the couch.
Practical details matter: the spacious kangaroo pocket gives your hands a place to warm up and keeps small essentials close, while a matching drawstring adds a refined touch that won't clash with print or embroidery. Built with reinforced seams and a balanced weight, it wears like your favorite sweatshirt from week one.
- Thick cotton/polyester blend for softness and thermal comfort
- Brushed interior for a cozy hand-feel
- Large kangaroo pocket for warmth and storage
- Matching drawstring for a clean, coordinated look
- Durable construction designed to hold shape and color
Fit & Style Notes
This hoodie has a relaxed, unisex cut—comfortable as a standalone layer or roomy enough to go over a tee. Prefer a contemporary, oversized look? Consider sizing up one. Want a neater fit for layering under jackets? Stick with your usual size.
Style it with tapered joggers and minimalist sneakers for an elevated casual set, or add a denim jacket and boots for an easy street-ready outfit. It's a versatile base for prints, patches, or embroidered logos.
Size Guide
For best results, measure a hoodie you already own laid flat and compare the chest width and length to the chart below.
| Size | Width (in) | Length (in) | Sleeve (in) |
|---|---|---|---|
| S | 20.08 | 27.17 | 33.50 |
| M | 22.05 | 27.95 | 34.50 |
| L | 24.02 | 29.13 | 35.50 |
| XL | 25.98 | 29.92 | 36.50 |
| 2XL | 27.99 | 31.10 | 37.50 |
| 3XL | 29.92 | 31.89 | 38.50 |
| 4XL | 31.89 | 33.07 | 39.50 |
| 5XL | 33.86 | 33.86 | 40.50 |
Tip: For a roomy, contemporary hoodie, go one size up. For a trim, layered fit, pick your usual size.
Care Instructions
- Machine wash cold (max 30°C / 90°F)
- Use non-chlorine bleach only when necessary
- Do not dry clean
- Tumble dry on medium heat
- If needed, iron or steam on low heat
