WIS 97 (Wisconsin) (Road Sign) Hoodie - Design Overview
This hoodie prominently features the iconic road sign design of Wisconsin State Trunk Highway 97, a vital north-south artery traversing the heart of Wisconsin. The artwork immediately communicates a connection to the Badger State and the roadways that define its landscape.
The Design Elements
The design adheres to the established visual language of Wisconsin highway signage. The primary element is a square shield, a format that has represented state routes since the late 1940s. A clean, uncluttered aesthetic is prioritized for easy recognition at a distance.
Color and Typography
The sign uses a high-contrast color scheme: a stark white background provides a clean backdrop for the bold black elements. The word “WISCONSIN” is printed at the top of the design, using a simple, readable sans-serif font, clearly stating the jurisdiction. Below, centered prominently, is the highway number, “97,” rendered in a classic, equally readable font. This numbering system immediately identifies the specific roadway.
Historical Context
The design of the road sign has evolved over time. This design represents the modern era, reflecting the functionality and practicality of the state's roadway marking system. The design is a bold visual statement, embodying straightforward information conveyance.
Meaning and Symbolism
The WIS 97 road sign, as depicted on this hoodie, symbolizes several things. It represents the freedom and mobility of travel. The sign design also represents community and connection across the state, linking towns and regions through the network of roads. This road sign becomes a wearable symbol of Wisconsin itself.
Unisex Heavy-Blend Hoodie
A soft, cozy hooded sweatshirt built for comfort-first living. This heavy-blend hoodie pairs plush insulation with a clean, unfussy silhouette — roomy enough to curl up in, tidy enough to wear out.
Product Highlights
Made from a thick cotton/polyester blend, this hoodie feels plush the moment you put it on. The fabric traps warmth without feeling bulky, and the soft brushed interior keeps it gentle against the skin — perfect for chilly mornings, late-night walks, or working from the couch.
Practical details matter: the spacious kangaroo pocket gives your hands a place to warm up and keeps small essentials close, while a matching drawstring adds a refined touch that won't clash with print or embroidery. Built with reinforced seams and a balanced weight, it wears like your favorite sweatshirt from week one.
- Thick cotton/polyester blend for softness and thermal comfort
- Brushed interior for a cozy hand-feel
- Large kangaroo pocket for warmth and storage
- Matching drawstring for a clean, coordinated look
- Durable construction designed to hold shape and color
Fit & Style Notes
This hoodie has a relaxed, unisex cut—comfortable as a standalone layer or roomy enough to go over a tee. Prefer a contemporary, oversized look? Consider sizing up one. Want a neater fit for layering under jackets? Stick with your usual size.
Style it with tapered joggers and minimalist sneakers for an elevated casual set, or add a denim jacket and boots for an easy street-ready outfit. It's a versatile base for prints, patches, or embroidered logos.
Size Guide
For best results, measure a hoodie you already own laid flat and compare the chest width and length to the chart below.
| Size | Width (in) | Length (in) | Sleeve (in) |
|---|---|---|---|
| S | 20.08 | 27.17 | 33.50 |
| M | 22.05 | 27.95 | 34.50 |
| L | 24.02 | 29.13 | 35.50 |
| XL | 25.98 | 29.92 | 36.50 |
| 2XL | 27.99 | 31.10 | 37.50 |
| 3XL | 29.92 | 31.89 | 38.50 |
| 4XL | 31.89 | 33.07 | 39.50 |
| 5XL | 33.86 | 33.86 | 40.50 |
Tip: For a roomy, contemporary hoodie, go one size up. For a trim, layered fit, pick your usual size.
Care Instructions
- Machine wash cold (max 30°C / 90°F)
- Use non-chlorine bleach only when necessary
- Do not dry clean
- Tumble dry on medium heat
- If needed, iron or steam on low heat
